COMMITTED TO OWNING THE
INDEPENDENT SPECIALTY CHANNEL
Rooted Holdings Inc. is grounded in disciplined decision making that solves real operational problems and delivers measurable ROI because better grower outcomes guide every decision we make. We collaborate with founders, innovators, investors, operators, independent agronomists, and service providers who share this commitment. If your work delivers real value for growers, we should talk.
The TEAM
The experience to know the problem.
The proof to know the solution works.
1
Eric Morgan, CEO + Founder
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30 years as agronomist & PCA IFPA Circle of Excellence Award
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Founder, Soil Health Lab. Former VP
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Featured in upcoming documentary, Rejuvenation Nation
2
Nalini George, CPO + Co-Founder
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Built and scaled AI products at Planet FWD(Head of Product)
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Former leader at Climate Corp (acq. Bayer)and Granular (acq. Corteva)
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MIT undergrad, UC Santa Barbara PhD; inventor on 6 patents
3
Jason Book, CLO + Co-Founder
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Corporate development consultant and angel investor with 30 years of experience supporting growth-stage companies.
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Former corporate attorney specializing in finance, transactions, and M&A.
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Principal advisor to and investor in Revelry Supply, Inc.
4
Melissa Green, CMO + Co-Founder
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Marketing executive with 20+ years of experience in brand, digital, and go-to-market strategy.
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Expert in aligning brand, product, and customer experience to drive growth.
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Known for building high-performing teams through collaborative leadership.
5
Walt Duflock, Advisor
SVP Innovation, Western Growers. Leading voice in agtech innovation.
6
Pam Marone PhD, Advisor
Founder, Marrone Bio Innovations (NASDAQ: MBII).Decades bringing biologicals from lab to commercial scale.
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